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Apple Logo Color

Apple Logo Color

Apple Logo Color

The Apple logo is no longer the rainbow-colored one and is now a monochromatic grey. The color is called Apple Grey and is now being used commercially. The codes are as follows, Hex code #A2AAAD, RGB values (162, 170, 173), CMYK values (35, 23, 19, 2) and Pantone 429.

For those who had been paying attention since Steve Jobs returned to Apple at the end of the 90s, a new monochromatic release was not exactly a big surprise. Apple replaced the stripes with a single-color version of its logo, with varying colors.

On August 27, 1999, Apple formally retired its rainbow logo, telling vendors to no longer use it. On August 27, 1999 (the year after introducing the iMac G3), Apple Inc. officially dropped the rainbow scheme, and began using monochromatic logos that were almost identical in form to previous rainbow incarnations. After ending use of the rainbow logo in 1998, Steve Jobs decided to go with the monochromatic apple logo. After rejoining, Apple dropped the rainbow colors and used a new translucent blue logo.

In 1998, Apple introduced a new all-black logo, discontinuing the translucent logo. In 1998, it was decided that a monochrome version of Apple should be used rather than a multicolored version. Then, in 1998, the monochrome version began appearing as the official logo for Apple. Apples logo had a vibrant color in it, both as a way of humanizing Apples brand, but also to pay tribute to the worlds first colored monitor.

Janoff had the colors from the rainbow stripes, giving the nod to Apple II, one of the companys best-designed products and the worlds first computer with a colored display. According to Owen Linzmayers book, Rob Janoff added colored stripes — green, yellow, orange, red, purple, and blue — to the Apple logo, due to Apple IIs spectacular color capabilities at the time. Janoff initially included the color stripes to signify Apple machines had colored screens. The color bands were intended to be easier to see on logos, as well as a way of representing that Apple IIs could produce graphics in color.

1987Rainbow Colored Logo
1988Blue Colored Logo
1999Translucent Logo
2000 OnwardsBlack Logo
Timeline of different Apple Logos.

One version included the bitten-off bit, which was a reference to the Apple II, the first computer in the world with a fully-color display. The new logo design contained a rainbow spectrum, symbolizing the Apple IIs launch. The new logo was targeted to a younger demographic, and symbolised the computers unique color-displaying capabilities.

The attention the iMac G3 was getting made company executives decide to change the colored logo, which looked strange on the color computers. The reason was the rainbow logo did not go well with the metallic body of newer Mac computers. At that point, in the early 2000s, consistency in the colors of logos was rare.

On Apples Web sites, in April 1998, you can still find rainbow colors on their navigation bars, but that logo was likely replaced with the launch of the iMac. The rainbow colors logo was officially declared dead, with no longer being allowed for either Apple or vendors to use the colored logo. Current Apple apps also make use of the colored displays originally used in Apples logo, so you could say this is a way that the colored version is still alive in Apple products.

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With the growth in minimalist designs, it is not expected that Apple will soon be changing their logo, particularly as they are already using three different colors. Since 1984, Apple has not changed its current logo, experimenting with color and drop shadows only.

Watch this video to learn why the apple logo used to be rainbow

The Apple logo form is its original logo, which appears on all advertisements — and is famously included as an embed on Macintosh computers. Even during the earliest days of Apple, the Apple logo shape was sometimes printed as a solid colour, usually when stating the full company name and address. As far as Apple devices are concerned, the actual Apple logo is typically inscribed or embossed, with the color depending on the gadgets metal or glass color.

Even companies like Apple started off with the test version of logo that was placed on their very first computers. Less than a year later, Apple replaced the Apples first company logo with a new, monochromatic version. Today, Apple uses a minimalist logo that is available in three colors: white, silver, and black.

Apple has, however, reduced some of the confusion from a universally recognized logo, while also updating how colors and lighting are used. In other words, Apple has taken the same standards for style and innovation that have made our products and designs infallible, and applied them to a corporate logo.

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As Design Boom notes, though, restoring its monochromatic logo does not quite do justice to the original. Even though it was not intentionally done by Apple, we like to think that Apples choice of using the colors of the rainbow for both Apples logo in 2001, and its resurrected new logo, does carry special significance.

The evolution of the Apple logo has symbolized Apples growth over the years and focus on a more user-centric design, and the fact that it is still keeping the original form in place has invoked powerful emotional connections with Apple among consumers. While the MacBook from Apple has a number of standout features, one of the most iconic design elements is its glowing, backlit logo. Apple released the first ever iMac, a Bondi Blue, and thus needed a sign that it was evolving, since the universally recognized logo would have clashed with the computers blue-sky display.

Steve Jobs insisted the logo was colored in order to humanize Apple Inc. It was Steve Jobs who wanted its original logo, and it was Steve Jobs ultimately who wanted it replaced — as Steve Jobs returned to lead Apple during the 90s. While Apple has not introduced a new logo to any of its products or websites, Apple fans cannot help but note that Apple used a resurrected version of the 1977 rainbow logo on an April 2021 advertisement for its iMac.

Why is the apple logo black?

The brand’s image was completely revamped, switching from bright, bulbous computers to modern, silver versions, only when Steve Jobs returned to Apple. The new logo changed from a rainbow to a solid black since it needed to be equally svelte.